Classes, Marketing, New Year, Pop Up Shop

2020 Goals

Happy New Year and Happy New Decade!

This time of year I always like to think about my goals for the new year for both my personal and career life. So here’s a few things I’d like to accomplish this year for Marmalade Sky.

Sorry, but this meme cracked me up!

Pop Up Events:

My Mother’s Day Pop Up events are growing to include other products other than flowers. Making it a one stop shop for gifts to celebrate mom. I’ll host another this year so keep watching for details.

This year, I am planning a Valentines Day Pop Up Shop. I don’t have all the details nailed down yet, but I will have info out on my social media pages soon. So keep an eye out. Tell that special person in your life you want a floral arrangement from me and they can stop on in to purchase unique arrangements that they won’t find anywhere else. I’m super excited about this! (You can also preorder and arrange for delivery.)

I know there is talk about another Made With Love Pop Up event in the summer. You’ll want to check that out and as always stop by my booth to say hi! Also be sure to follow the Made With Love FaceBook page for upcoming events AND some of the artisans will be posting their goods on it as well. Enabling you to get shopping done all year long.

Social Media Posts:

I set a goal for myself in 2019 to increase my social media presence and I did! However, I wasn’t as consistent as I need or want to be. I also would write something in advance then never complete or post it. So this year my goal is to post 10% more than I did in 2019. What that actually means…I have no idea because I haven’t looked at my analytics yet. So let’s hope that isn’t too little or too much of an increase.

Classes:

I’m struggling here. I really wanted to do more classes last year but I was only able to do one. Which was fun and as always I’m so proud of my students! The others I planned just didn’t get attendance and I had to cancel. I’m hoping with the new circle of “craft friends” from Made With Love that I’ll get a new list of students for some fun-filled classes.

Here’s what I need from you dear readers…is it better to have evening or weekend classes? What types of classes would you like to see? My goal for 2020 is to hold 3 different classes…with attendees!

Marketing:

Probably my biggest struggle is marketing. You’d think with several years of working in marketing that this part would be a breeze. Not the case. This year I’d like to get a brochure or flyer done that lists my services that I can hand out at events, businesses, and maybe even mailings.

I’d also like to get some professional photos taken that can be used on the website and other marketing materials. Not a big budget for this so if you know someone that is trying to build a portfolio and is willing to work for little to nothing for photo credit and such, please pass my info along to them.

Same goes for anyone studying graphic design that would like to help me and build their portfolio.

Subscription Services:

I started this last year but it never gained any ground. So this year I’m going to reevaluate the program and market it better. Possibly simplify the program a bit more.

Before I set too many goals that are unattainable I think I’ll just let this list sit here.

I’m always so excited and enthusiastic about a new year. Hopefully I can keep those feelings going throughout the year. I think I’d like to do a quarterly blog post with updates on how my goals are progressing. That would keep me focused and you informed. Is that something that interests you?

I hope you and your family have a healthy, happy and prosperous new year. I’m looking forward to seeing you at one of my pop up shops or classes in 2020.

Thank you all for your support last year and I’m so looking forward to 2020.

Please follow me on social media:
Facebook: @marmaladeskyfloraldesign
Instagram: @marmalade_sky_floral_designs
Website: marmaladeskyfloral.com
Email: marmaladeskyfloral@gmail.com

May your holiday be filled with love, happiness, and flowers!

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