Classes, Marketing, New Year, Pop Up Shop

2020 Goals

Happy New Year and Happy New Decade!

This time of year I always like to think about my goals for the new year for both my personal and career life. So here’s a few things I’d like to accomplish this year for Marmalade Sky.

Sorry, but this meme cracked me up!

Pop Up Events:

My Mother’s Day Pop Up events are growing to include other products other than flowers. Making it a one stop shop for gifts to celebrate mom. I’ll host another this year so keep watching for details.

This year, I am planning a Valentines Day Pop Up Shop. I don’t have all the details nailed down yet, but I will have info out on my social media pages soon. So keep an eye out. Tell that special person in your life you want a floral arrangement from me and they can stop on in to purchase unique arrangements that they won’t find anywhere else. I’m super excited about this! (You can also preorder and arrange for delivery.)

I know there is talk about another Made With Love Pop Up event in the summer. You’ll want to check that out and as always stop by my booth to say hi! Also be sure to follow the Made With Love FaceBook page for upcoming events AND some of the artisans will be posting their goods on it as well. Enabling you to get shopping done all year long.

Social Media Posts:

I set a goal for myself in 2019 to increase my social media presence and I did! However, I wasn’t as consistent as I need or want to be. I also would write something in advance then never complete or post it. So this year my goal is to post 10% more than I did in 2019. What that actually means…I have no idea because I haven’t looked at my analytics yet. So let’s hope that isn’t too little or too much of an increase.

Classes:

I’m struggling here. I really wanted to do more classes last year but I was only able to do one. Which was fun and as always I’m so proud of my students! The others I planned just didn’t get attendance and I had to cancel. I’m hoping with the new circle of “craft friends” from Made With Love that I’ll get a new list of students for some fun-filled classes.

Here’s what I need from you dear readers…is it better to have evening or weekend classes? What types of classes would you like to see? My goal for 2020 is to hold 3 different classes…with attendees!

Marketing:

Probably my biggest struggle is marketing. You’d think with several years of working in marketing that this part would be a breeze. Not the case. This year I’d like to get a brochure or flyer done that lists my services that I can hand out at events, businesses, and maybe even mailings.

I’d also like to get some professional photos taken that can be used on the website and other marketing materials. Not a big budget for this so if you know someone that is trying to build a portfolio and is willing to work for little to nothing for photo credit and such, please pass my info along to them.

Same goes for anyone studying graphic design that would like to help me and build their portfolio.

Subscription Services:

I started this last year but it never gained any ground. So this year I’m going to reevaluate the program and market it better. Possibly simplify the program a bit more.

Before I set too many goals that are unattainable I think I’ll just let this list sit here.

I’m always so excited and enthusiastic about a new year. Hopefully I can keep those feelings going throughout the year. I think I’d like to do a quarterly blog post with updates on how my goals are progressing. That would keep me focused and you informed. Is that something that interests you?

I hope you and your family have a healthy, happy and prosperous new year. I’m looking forward to seeing you at one of my pop up shops or classes in 2020.

Thank you all for your support last year and I’m so looking forward to 2020.

Please follow me on social media:
Facebook: @marmaladeskyfloraldesign
Instagram: @marmalade_sky_floral_designs
Website: marmaladeskyfloral.com
Email: marmaladeskyfloral@gmail.com

May your holiday be filled with love, happiness, and flowers!

Christmas, Christmas, Holidays, New Year, Seasons, Uncategorized, winter

Happy Holidays!

It’s here! Can you believe that next week is Christmas (Chanukah, too!). Just one week later we are in the New Year! There is so much to do that I’ll keep this short so you can get on with all the wrapping, shopping, cooking, cleaning, decorating, etc.

On the 8th of December I had a booth at the Made With Love Pop Up Gift Boutique and it was fabulous. Yolanda and her team were awesome and did a great job at promoting the event. I sold out! It was awesome. If you have read any of my previous posts about other events I was at, you’ll know that those didn’t go as planned, so it was great to end the year on a high note. I highly encourage you to follow the Made With Love Facebook page as some of us local artisans will be posting our wares on it and you’ll be the first to know about upcoming events.

My booth at Made With Love event

The holidays are time for fun and festivities. That being said, please be safe and do not drink and drive. Designate a driver for the night. Get a cab. Order an Uber. Whatever. The consequences far outweigh the fun you had that night. (Sorry for the soapbox moment but its only because I care.)

Thank you all for your support this year and I’m so looking forward to 2020.

Please follow me on social media:
Facebook: @marmaladeskyfloraldesign
Instagram: @marmalade_sky_floral_designs
Website: marmaladeskyfloral.com
Email: marmaladeskyfloral@gmail.com

May your holiday be filled with love, happiness, and flowers!

Business, Classes, Events, Fall, Holidays, Seasons, Shopping, Subscriptions, Table Designs, Thanksgiving

Post Show Wrap Up

Oh how I’d love to say that last Saturday’s Show was a huge success…even a moderate success would be oh so nice to say. Unfortunately, no one came to this event. I’m not going to go into why I think this wasn’t well attended because I feel that it’s better to focus on what went right.

First I must give a huge thank you to Janis @livingminiatures. She was supposed to have her own booth but due to an injury wasn’t able to make her product…so she came to help me all day. In 90 degree weather at an outdoor show. I am always so thankful for her continued support and her ability to sell me better than I do. Be sure to check out her Instagram page and get you orders in for the holidays. Her stuff is so adorable!

We were given only about an hour and a half to set up. Needless to say I was quite nervous that it wouldn’t be done in time since when we had done the Art & Garden Show we took much longer than that. But I took what I learned from that experience and things went much faster this time. I didn’t use the pop up this time, opting for umbrellas. So those went up easily and were moveable as the sun moved.

I decorated the booth in heavy fall designs since most of the product was in Halloween or fall designs. I also didn’t have a lot of product opting to focus more on my services rather than the product itself.

We did have great booth placement in the fact that as soon as people drove onto the property they saw my booth…the negative was because I was at the end, people used my booth as a walk through. Anyway…I placed a fully dressed table at the front of my booth to promote orders for holiday centerpieces. Ahem…that’s a good hint for you too dear reader. Get your orders in now! Just shoot me an email and we can discuss.

At the back of the booth was a six foot table of which I had my lantern pieces available. A fun and colorful display that I put on a hay bale. (Note to self…don’t use candles on hot days).

So sad looking.

The other end of the table had a display of upcoming classes. No good pictures of that but here’s a sample of the Halloween fresh flower class. Cute right? You could make this! Click on the classes link at the top of the page to sign up.

The table that separated my booth from my neighbor’s was a combo of my faux-get-me-not arrangements and fresh. I placed the faux work on another, smaller hay bale that was in a wooden wine crate.

The fresh were put on stacks of wood rounds.

I also hung my acorn pieces from the umbrellas. You may be able to see that in the full booth picture. But here’s a close up of those adorable acorns. A reminder that those are for sale on my website…just click on the shop button on top of the page.

And for someone who just wanted a little touch of flowers, I made tussie-mussies that I hung on a manzanita branch. I just think they are so cute! See pic below.

Please follow me on social media:
Facebook: @marmaladeskyfloraldesign
Instagram: @marmalade_sky_floral_designs
Website: marmaladeskyfloral.com
Email: marmaladeskyfloral@gmail.com

May your day be filled with flowers!

Business, Events, Flower Designs

Review of My First Show

As you know, from all my posts of late, I set up a booth at my hometown’s Art & Garden Festival. It was a lot of prep work, long hours, and hot weather…and extremely fun.

The first question I’m asked is “How did it go?” And that is hard to tell…I have mixed feelings.

I barely sold anything. And even though I offered to hold items until the end of the show, not many wanted to buy fresh flowers especially on such a hot day. So that was disappointing.

However, I got a lot of business cards and postcards into people’s hands. People I hadn’t ever met and do not follow my social media accounts. So that was a big plus and pretty much my main goal.

I also gained some potential business contacts of which I’m excited about. Even if they don’t pan out…at least I know that something I created was appreciated.

Janis, my booth mate, and I were asked to participate in a craft show in November because we had very unique items. A huge positive to the day.

What did I learn? Well…pardon the expression…but a shit ton. I learned you can never be too organized. Even with the trial run through the previous weekend, we still scrambled through some of the set up.

Also, know your product. I had a beautiful arrangement at the front of the booth that was very unique but I could not tell people what one of the flowers were (it’s not a commonly used one) and I struggled until I was lucky enough to have my grower come through the booth. So I asked her and wrote it down! After that I confidently told everyone that asked.

The white airy flower to the right of the pic is called Agrostemma.

I learned a lot about myself and what I’m capable of doing. Faced the unknown of running a booth and put myself out there like I have never done before. Yay, me! Look at me…adulting again!

The best part was meeting people and talking with them about anything. People in my community that I see as I drive around town and some that I’ve never seen before. People from all walks of life. Watching the diversity of my town…it may not be a huge diversity but it’s there if you are paying attention.

The third question I’ve been getting: “Will I do this again?” Yes, but in a different way. What that way will be I’m not sure yet. I still have a little work to do. Gather thoughts and ideas. But yes, I will be there next year…so be sure to look for me.

As always, the love and support of friends and family was wonderful and I am forever grateful for it. It’s easier to make the decisions to step outside my comfort zone knowing there is a support system there for me. I love you all. ❤️

Please follow me on social media:
Facebook: @marmaladeskyfloraldesign
Instagram: @marmalade_sky_floral_designs
Website: marmaladeskyfloral.com
Email: marmaladeskyfloral@gmail.com

May your day be filled with flowers!

Business, Events, Flower Designs

Pop Up Shop – The Finale

Note: I wrote this last week and then forgot to post it! As I state below…I was exhausted. So sorry for the delay in my pop up shop recap.

I’m sure by now you’re tired of hearing about the pop up shop but I feel I would be remiss in not sharing how the event went and all the things I learned from it.

To be honest, it’s exhausting and stressful, but so very rewarding and worth every sleepless night.

First of all, the event was perfect and was exactly how I wanted it to be. There were many new people that I was able to meet and honestly I think that was the best part. I also liked that I was able to help promote my friend’s products as well. There is nothing like a good collaboration to boost sales for all parties involved.

I made more arrangements this time than prior and thus sold more. Had I made the same amount I would have been sold out by noon. While that would ave been nice, I wouldn’t have met the new people that came by the shop and I wouldn’t have sold more…yes more than the previous year. Yay me!

I always look back on an event and think about what went well, what didn’t, and what I would change next time. So here’s how my internal conversation went:

So what went well…a number of things actually. As stated previously collaborating with my friends brought in a fresh audience and gave me other items to sell besides flowers and added visual interest to the shop. It gave me another narrative to tell my guests. I really look forward to expanding on that next year. If there is anyone out there wanting to sell their handcrafted products, give me a shout and maybe we can work together.

Tiny nurseries by Living Miniatures. Livingminiatures707@gmail.com

My own narrative has improved. And I spoke to it probably for the first time. I have a vintage flair. My designs are classic and I like to use vintage containers and items. I will emphasize this more as I build the business.

Various vintage containers (Kraft cheese box, milk glass compotes, and enameled pot)

Marketing was better. As I said more unknown people came in because of my social media and others sharing it. Also, because I was selling items that were small, I had bags with stickers and I placed business cards and subscription postcards in each of the bags. Can I tell you that placing a bag with tissue and ribbon in someone’s hands just ticked off a bunch of boxes for me. I’ve stated before that I’ve dreamed of owning a shop…bags, tissues and bows go along with that…weirdly enough.

So what didn’t go as planned? I introduced two things that I thought might draw new guests in, the demos and the kid’s station. No one showed up for either of them. So ok..wasn’t the draw I thought they would be. Lesson learned…move on. Though I’d be remiss in not mentioning Miss Scarlet who came in with her grandma and was so shy she would barely speak to me. However after teaching her how to make a bud vase design and giving her a cookie she and I became fast friends and she waved goodbye to me from the car window. Worth it!

All-in-all I consider the day a huge success and am already looking forward to next

A few of the photos that Ann at @teadrinkertrixie took on design day. I love her perspective!

On to new business: the subscription service is just about up and running. There is a page on the website (just click on the subscription link at the top of this page) with the details, though right now it is under construction so please check back. I hope to have more info in the next week or so. I’m super excited about this…just think you can have Marmalade Sky flower arrangements delivered to your home or office on a weekly, bi-weekly or monthly basis!

I had to post this last arrangement because I think it was my favorite of the day. I don’t normally name my arrangements but this one immediately was named “Little Poppies on the Prairie”.

Please follow me on social media:
Facebook: @marmaladeskyfloraldesign
Instagram: @marmalade_sky_floral_designs
Website: marmaladeskyfloral.com
Email: marmaladeskyfloral@gmail.com

May your day be filled with flowers!

Photo of me curtesy of Ann. I love to hide.

Business, Events, Flower Designs

Succulents!

In preparation for my pop up shop I decided to purchase my succulents on line. Mainly because I was running out of time to go to my local nursery. So I purchased six plants from Mountain Crest Gardens.

I thought I’d do a little unboxing post as that seems to be all the rage.

In my mind I was expecting a large box…not sure why…but I was. Instead this cute little box arrived.

On the top inside of the box are the care instructions and a little thank you card. It’s nice that it’s right on top so you can’t lose it or accidentally discard it with the box.

Here’s how they pack the inside to protect the plants. You need to be a little careful pulling it all out as you don’t want to accidentally pull on a plant. And let me tell you…there is a lot of packing material. It filled a gallon Ziploc bag. Saved that, too…because you never know when you need some packing material.

This weekend, I was able to plant and here are the before and afters.

Haworthia cymbiformis v. Lepider
Sempervivum Purdys
Sempervivum heat ‘Giuseppe Spiny’
Sempervivum Dynamo
Crassula obvallata
Crassula ovation “ET’s Fingers” Jade
Sen. rowleyanus String of Pearls

My succulent cocktails and hanging ladle will be on sale this Saturday at my pop up shop (you know I was going to do one last plug).

Overall I was very impressed with Mountain Crest Gardens products and can’t wait to order more. The only drawback is that they only ship Monday through Wednesday…which makes since for delivery dates…but it makes for a very long impatient wait when you order on a Wednesday night. Lol. Therefore, plan accordingly.

Hope you give them a try for your next succulent project.

Come see me this Saturday, May 11 at my Pop Up Shop!

Please follow me on social media:
Facebook: @marmaladeskyfloraldesign
Instagram: @marmalade_sky_floral_designs
Blog post: marmaladeskyfloral.com
Email: marmaladeskyfloral@gmail.com

May your day be filled with flowers!

Business, Events, Flower Designs

Antique Faire Find

My home town of Petaluma, holds two antique faires a year…and let’s just face it…it might as well be Christmas Day for me. Those days are marked on my calendar months in advance. I like to get an early start in the day, not to jump on the good deals but because I like it when it’s less crowded and the temp is cooler.

This past weekend was the spring antique faire and I have to say I didn’t find much that were must haves. I’m always on the look out for Royal Copenhagen or Bing & Grøndahl porcelain. Sometimes I find some linen and other times I find something unique to plant or arrange flowers in.

I was about half way through the faire and my reusable bag was still empty. I had a few ideas for things to go back and get if they were still there. And then I came across something that I have been searching for. My search had been for a chair that I could plant in. Something that wasn’t really usable as a seat any more but that wasn’t total trash…because let’s be honest here…I’m not a very good DIYer. Low and behold someone else had the same idea and had done some of the prep work, but hadn’t completed the planting stage. Score! There was no question about purchasing them and my co-shopper helped me carry them home.

Now my biggest dilemma is if I should keep them with this paint or should I repaint them…I’m thinking bright yellow! What do you think? I would love your opinion.

My plan is to work on these this summer and to post step by step instructions so you can do the same. Or maybe I should say we can learn together. Lol!

The next antique faire is in September…I can’t wait to find a new treasure!

Don’t forget we are only 11 days away from my pop up shop. I would love to see you there!

Please follow me on social media:
Facebook: @marmaladeskyfloraldesign
Instagram: @marmalade_sky_floral_designs
Blog post: marmaladeskyfloral.com
Email: marmaladeskyfloral@gmail.com

May your day be filled with flowers!

Business, Classes, Events, Flower Designs, Holidays

Pop Up Shop!

I’m so excited to share some details on my pop up shop. Conveniently held the day before Mother’s Day…ideal for getting your mom, grandmother, wife, or auntie the perfect gift. I started the pop up shop two years ago with just flowers and plants but always with the intention of expanding it to other items made by friends and family. I want to totally support the other creators in my life as they have supported me. This year, I’ve been able to do that! Without further ado, here’s what you’ll find at my shop.

Kid’s Make and Take Bud Vase

Bring your child in to design their own arrangement for mom! I’m so excited to offer this service. Nothing could be more special than a child presenting beautiful flowers in a bud vase that they designed themselves.

Mini Gardens

My friend Janis at Living Miniatures is preparing the most adorable creations to sell at the shop. You guys…I’m serious…just look at how adorbs they are. And they are all made from reclaimed materials.

Cards and Magnets

I’ve worked a few photo shoots with Ann from Trixiepix (see my masthead above) and I’m always amazed at the magic she makes with just a few clicks of her camera. I’m so very honored that she will have her cards and magnets for sale at the shop. The perfect item to round out your gift of flowers or a plant. To see some of Ann’s creations visit her website at theteadrinker.com or her check out her Instagram @teadrinkertrixie.

Jams, Jellies, and Marmalades

My friend Heidi is super talented in writing and singing, but her talents also lie in the kitchen. Her preserves are so delicious and unique. She is who makes the marmalade that I give as thank you gifts. I will have some of her jams, jellies and marmalades for sale at the shop. So many flavors to choose from you’ll have a hard time deciding which one to bring home…so you should get two…ok five jars.

Demonstrations

I will be doing two demonstrations during the day of the event. The first at 11:30am and the second at 2pm. I’m still working on the subject of each demonstration, so keep checking my FB page for more details. These demos are free, so just stop on by to watch and learn.

Flower Arrangements

Did you think I might have forgotten about the main event? Nope. While I never know what the final output will look like, as I am inspired by the flowers, I do know that I will have a full range of styles, colors and sizes to suit your needs.

Plants

I always like to have some plants available for those who want something more permanent. This year I’m going to try to have a bit of a variety instead of just succulents as I did in prior years. I’m looking forward to getting my hands a little dirty.

Preorders

Preorders are available just email me at marmaladeskyfloral@gmail.com and it will be ready for pick up on May 11!

I so hope you can stop into the shop on May 11! Even if it’s just to say hi! I would love to see you!

P.S. I accept cash, check and credit cards.

Please follow me on social media:
Facebook: @marmaladeskyfloraldesign
Instagram: @marmalade_sky_floral_designs
Blog post: marmaladeskyfloral.com
Email: marmaladeskyfloral@gmail.com

May your day be filled with flowers!

Business, Events, Flower Designs

Hey! I’m adulting here!

Sometimes the smallest things makes me feel like the actual adult my age says I am. I say the smallest thing, but I’ve made them monumental in my mind. So monumental that they are often debilitating, causing me to push the task to the back of my mind to avoid at all costs.

I’ve already told you that I’m the Queen of Procrastination. This shouldn’t be a surprise at all.

The other day my hairdresser, (shout out to Teri!) was taking time between her clients to cut the foils used to color hair. A normal task for her but as I verified I wasn’t getting my hair colored (cuz it wouldn’t surprise me that I forgot) she said that she was just prepping for a future client. And I thought…look at her…adulting!

When we are young we envision being an adult as being married, having a job, having kids, owning a home, etc. Those are the big parts of being an adult. What we don’t realize is that the small things are even more about becoming an adult. We make decisions, are responsible, take care of others, plan ahead, and basically decide to get out of bed every day.

So why am I talking about adulting on a blog about flowers and business? That would be because I finally adulted. One of those small tasks that turned monumental. I procrastinated so long that it became embarrassing and it the longer I went without doing this task the more embarrassed I became. This one task was holding me back from moving the business forward. It prevented me from taking it to the next level.

Last week I finally did what I needed to do and guess what? It was painless and not as embarrassing as I made it out to be. Adulting for the win!

ANNOUNCEMENT!

On to more fun stuff. I will be holding my Mother’s Day Pop Up Shop this year. I will be open on Saturday, May 11 with flower arrangements, plants and gifts available for that special woman in your life. I’m still working all the details so I will do a longer post about it in the next few weeks. I hope you are all able to come see me on the 11th.

Arrangements from a past pop up shop.

Please follow me on social media:
Facebook: @marmaladeskyfloraldesign
Instagram: @marmalade_sky_floral_designs
Blog post: marmaladeskyfloral.com
Email: marmaladeskyfloral@gmail.com

May your day be filled with flowers!

Business, Flower Designs, Table Designs, Uncategorized

Dream Becomes Reality

Pop Up Shop 1

I cannot tell you how long I have dreamt of owning my own shop.  When I was younger, it was a gift shop, and now it is a flower shop.  Two weekends ago, I was able to make my dream a reality…if only for a day.  I learned so much in just one day and those leading up to it.  It was a big success.  I went into the day with the thought that no matter what happened, it would be a success…because I had done it.  I had actually put myself, my designs, and my vision out there for people to see, so that was my success even if I didn’t sell a single flower.  However, it didn’t stop the butterflies in my stomach on Saturday morning.  I couldn’t wait to get to the shop to confirm that the flowers hadn’t died since I left them just five short hours before and that there hadn’t been an earthquake that toppled all my displays.  Once I had seen all that, I could finally breathe.  Of course, it also helped that I still had a lot to do before the doors opened.

Pop Up Shop 5
The table top is actually a backdrop my father made for my photos.  I just put it on top of a folding table.

 

Lessons Learned:  First and foremost, trust in yourself.  You must trust that this is really what you want (what you really really want…sorry..I had to go there) and that you have the talent and knowledge to go about doing it.

Secondly, trust in others.  Do not hesitate to ask for help or volunteers.   Honestly, the day wouldn’t have been the same without the help from my parents.   My father, for weeks leading up to the event, would build me partitions, bring things to the shop in his truck, or go buy materials for me.  And when the day ended, he loaded it all back up to bring it home.  He has always been my rock and I can’t thank him enough.   My mom is always my sounding board, my voice of reason, the one to say “do you really need to do that?” Then when I say “yes”, she just supports my decision.  At times she made me rethink things and move into a different direction that turned out better.   She worked the whole day with me speaking with customers and being my cashier.  Again, at the end of the day they both helped me clean up and put everything away.

“Have a good time.”

Friends were also a huge help.  Of course, my bosses, Wayne and Amy, who lent me the space to hold the shop, but who also came to help set up and do a little selling.  Wayne also went with me to the flower market at 4:30am.  He schlepped flowers around like a pro.   Carolina, a friend that I met in my very first floral class, came the day before to help do some design work.

Thirdly: have a good time.   Enjoy the whole process from start to finish.   It’s a lot of work…hard work.  You are exhausted and your back hurts, but underneath all that, is your dream.  There was a moment during the event, where there was a little lull in the action, and so I picked up my broom and started sweeping the foyer.  I had this moment of calm and just this thought that “this is mine.”  Just for that day, it was mine.

I dipped my toe in the water and now I just want to dive straight into the pool.  Unfortunately, responsibilities prevent me from diving, but not from wading.  I’m saying it now…there will be a Marmalade Sky Floral Design Store opening…you’ll just have to have a little patience (just like me!!)

May your day be filled with beautiful flowers!