Note: I wrote this last week and then forgot to post it! As I state below…I was exhausted. So sorry for the delay in my pop up shop recap.
I’m sure by now you’re tired of hearing about the pop up shop but I feel I would be remiss in not sharing how the event went and all the things I learned from it.
To be honest, it’s exhausting and stressful, but so very rewarding and worth every sleepless night.
First of all, the event was perfect and was exactly how I wanted it to be. There were many new people that I was able to meet and honestly I think that was the best part. I also liked that I was able to help promote my friend’s products as well. There is nothing like a good collaboration to boost sales for all parties involved.
I made more arrangements this time than prior and thus sold more. Had I made the same amount I would have been sold out by noon. While that would ave been nice, I wouldn’t have met the new people that came by the shop and I wouldn’t have sold more…yes more than the previous year. Yay me!
I always look back on an event and think about what went well, what didn’t, and what I would change next time. So here’s how my internal conversation went:
So what went well…a number of things actually. As stated previously collaborating with my friends brought in a fresh audience and gave me other items to sell besides flowers and added visual interest to the shop. It gave me another narrative to tell my guests. I really look forward to expanding on that next year. If there is anyone out there wanting to sell their handcrafted products, give me a shout and maybe we can work together.
My own narrative has improved. And I spoke to it probably for the first time. I have a vintage flair. My designs are classic and I like to use vintage containers and items. I will emphasize this more as I build the business.
Marketing was better. As I said more unknown people came in because of my social media and others sharing it. Also, because I was selling items that were small, I had bags with stickers and I placed business cards and subscription postcards in each of the bags. Can I tell you that placing a bag with tissue and ribbon in someone’s hands just ticked off a bunch of boxes for me. I’ve stated before that I’ve dreamed of owning a shop…bags, tissues and bows go along with that…weirdly enough.
So what didn’t go as planned? I introduced two things that I thought might draw new guests in, the demos and the kid’s station. No one showed up for either of them. So ok..wasn’t the draw I thought they would be. Lesson learned…move on. Though I’d be remiss in not mentioning Miss Scarlet who came in with her grandma and was so shy she would barely speak to me. However after teaching her how to make a bud vase design and giving her a cookie she and I became fast friends and she waved goodbye to me from the car window. Worth it!
All-in-all I consider the day a huge success and am already looking forward to next
On to new business: the subscription service is just about up and running. There is a page on the website (just click on the subscription link at the top of this page) with the details, though right now it is under construction so please check back. I hope to have more info in the next week or so. I’m super excited about this…just think you can have Marmalade Sky flower arrangements delivered to your home or office on a weekly, bi-weekly or monthly basis!
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May your day be filled with flowers!